Subscribe to our newsletter and follow us on Facebook and Instagram to stay up to date on all the latest fashion news and juicy industry gossip.This week in social media news, new Pinterest research found the platform predicted 8 in 10 trends two years in a row, YouTube expands Super Chat and Super Stickers access to more markets, Facebook says it’s underreporting iOS web conversions by about 15 percent due to iOS updates, TikTok highlights the power of product recommendations on the app, Instagram debuts a new global campaign and more. Ready to take a sneak peak into fashion’s future? You can find Kanai’s top three trends, as well as the report’s full list of 2021 trends here. Besides, who doesn’t love a little do-it-yourself project that will easily double as the wardrobe equivalent of a face-lift? Don’t believe us? Perhaps the analytics will prove her point─there has been seven times the amount of searches for “sweatshirt embroidery,” six times the searches for “reworked clothes,” and a 115% increase in searches for DIY tote bag designs. Between hand-painted denim pockets, revamped thrifted finds, and punch needle-embroidered totes, there’s no doubt that DIY fashion is on the rise for 2021.
Not only does Kanai have overt confidence in the creativity of Gen Z-ers, but also in the upward trend of personalization and DIY in their styles. Last but most certainly not least on her top three list is personalized style.
Pinterest has seen a tremendous increase in cocooning style searches─with two times the amount for “cozy aesthetic outfits,” four times the amount for “quilted clothes,” and, of course, a colossal increase for (none other than) “fluffy slippers.” Is it just us, or will cozy always be du jour ? Kanai predicts that fashionistas near and far will turn to puffer jackets, stylish shawls, and oversized socks that make any occasion a cozy one. Next on her list of foreseeable trends is cocooning─the fashionable way to layer up without looking like a human blanket.
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